ZC
ANIMATION. DESIGN. DIRECTION.
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DEEPLOCAL

I was approached by Universal Music Group to redesign their brand, Urban Legends.

Urban Legends is multi-platform initiative celebrating over three-decades of ground-breaking artistry of artists in the Universal Music Group catalog.

I was tasked with developing a brand that could work across all channels-- whether that was Instagram, Facebook, Twitter or Point of Sale. By unifying the look, the viewer can begin to look at any piece that Urban Legends puts out and immediately understand that it is part of the brand.

I was approached by Deeplocal to help with a rebrand to their overall look. We went through a series of different variations and ended up with skull animations as well as several takes on their wordmark.

AGENCY: Deeplocal
CREATIVE DIRECTOR: Colin Miller
ANIMATION: Zach Christy
Design: Colin Miller and Jake Cummings